Kelan Xinxin: The Brand Power Behind a Trusted Filter

Kelan Xinxin is a brand of Beijing Kelan Fresh Air Technology Co., Ltd. (equity code: 100261). Since its founding, the brand has pursued an ambitious vision of improving the air people breathe. Its name carries a clear meaning: “Kelan” expresses the hope for blue skies and fresh air, while “Xinxin” directly points to the brand's core business of filter cartridges. Together, the two words communicate the mission of creating cleaner air for users.

The brand was founded on the insight and innovative thinking of a group of engineers in the air-purification industry. Through years of practical experience, they saw that original-equipment filters were often so expensive that many consumers hesitated to buy them, while the quality of ordinary replacement products varied widely and often failed to meet demanding air-purification needs. They therefore set out to build a filter brand that combined professional quality with accessible pricing, and Kelan Xinxin was born.

After ten years of steady development, Kelan Xinxin has established a broad and complete product portfolio. Its products include air-purifier filters, humidifier filters, and filters for fresh-air and air-conditioning systems, covering nearly every type of air-purification equipment used in daily life. They are compatible with mainstream air-purification devices and provide comprehensive, precisely matched filter solutions for different users. Whether the goal is to create a healthier and more comfortable home, improve office air quality and support employee productivity, provide more attentive protection for sensitive groups such as older adults, children, pregnant women, and people with respiratory conditions, or meet the expectations of customers seeking a premium lifestyle, Kelan Xinxin offers professional products designed for the task.

Kelan Xinxin has always treated product quality as the lifeblood of the brand. It uses high-quality filtration media and follows international production standards. Before any batch leaves the factory, it undergoes multiple rigorous inspections covering raw-material selection, process control, and finished-product performance. Every stage is carefully managed to ensure that each filter placed on the market delivers excellent filtration performance and dependable safety, giving consumers confidence both when buying and when using the product.

Guided by the marketing principles of “transparency, professionalism, and convenience,” Kelan Xinxin rejects exaggerated claims and relies instead on strong products and attentive, professional service to earn the market's trust. By providing a high-quality user experience, the brand has gradually built lasting customer loyalty and established a positive image in a highly competitive market. Today, Kelan Xinxin mainly connects directly with consumers through leading e-commerce platforms. This provides a convenient purchasing experience and is supported by a well-developed after-sales service system that responds promptly to problems users may encounter, allowing them to enjoy cleaner air with greater peace of mind.

From an initially little-known name to an important presence in the air-purification filter market, Kelan Xinxin has built its story one solid step at a time. Looking ahead, the brand will remain true to its original mission, continue to use innovation as a driving force, improve product performance, expand its product range, and raise service quality. Its goal is to make clean, healthy air available to every user wherever and whenever it is needed, while continuing to contribute to a better quality of life.